4 Steps to Making Facebook Ads Work–at Last!
The ability to serve a variety of ads can not only prevent ad fatigue, but also give you an opportunity to test which ones are working best, and from there you can keep improving your strategy. I like to call it the ABCs of Facebook ads: Always Be testing your faCebook ads. Well … you get the point.
3. Getting Noticed
There's a lot going on when you log in to Facebook. You want to catch up on what's been going on with your buddies, see some pictures of cats doing cute and/or amazing things, and see what your ex is up to. Doesn't leave much time for being engaged by advertising, does it? So, as marketers we have to draw the eye to the ads we're serving, or we're lost entirely.
Employ techniques such as generating high saturation and contrast ads with bright borders around the edges for your images. This gives you a chance to have your audience look in that direction. Once they have, if your copy is speaking to your target audience directly, you have a much better opportunity for a click.
4. Where to Now?
Once you've actually generated that click, it's incredibly important to make sure that your landing pages are as targeted to those groups as the ads. If I'm that Seahawk fan in Renton, you could tell me that Seahawk fans in Renton get 10 percent off your product, and thus and so with each of the groups you're targeting. Being able to identify with something is half the battle in generating trust.
Create those landing pages right on Facebook, as well. Why not? They're on Facebook. That's where they want to be. Why not keep them there and keep them feeling comfortable in an environment that they've expressed an interest in being in?