E-commerce Link: Are You Qualified?
When starting your LinkedIn discussion—and continuing it—be sure to focus on creating hunger for more details. Present the solution clearly, but do so in ways that make prospects curious about all the details inside your solution.
Here's how to create that hunger: 1) make your words specific; 2) be action-oriented; 3) but be incomplete. Give away enough how-to knowledge in the discussion to create hunger for a short-cut—a faster, easier way for prospects to get all the how-to details, skills, knowledge, tips or shortcuts in one fell swoop—for example, an ultimate guide ebook, video tutorial, handy checklist to get something done more effectively, etc.
Go slow with revealing all the moving parts of your solution, lesson, "better way" or fix. Always have something more to share with readers. Find ways to allude to the benefits of whatever that something is without actually getting into the details of it. Create hunger for your giveaway (lead generation tool) as you go along.
Step 4: Make a Call to Action
The benefits of this approach rely ultimately on making a call to action (CTA) that doesn't chase everyone away. The CTA should be when you invite prospects to become leads in exchange for "packaged-up" content (an ebook, video tutorial, etc.).
Your CTA asks buyers to trade insight on who they are in exchange for a faster, easier way to access what they want—a shortcut or "better way."
You can't force that courtship too quickly. You've got to prove yourself a bit first, before prospects will consider your CTA appropriate in the context of how the discussion has flowed.
Think of it as teasing prospects, slowly, with your knowledge. This will help create hunger for your call to action. This way, when you make the suggestion to take a shortcut to where prospects want to go, they are highly receptive to the idea.