4 Reasons Your Next Influencer Marketing Campaign Will Fail
"These days, almost everyone claims to be an expert in influencer marketing, so it's important smart marketers are doing their research to find the right technology partners," Reardon said, noting that Find Your Influence's platform was the result of a collaborative effort led by marketers and technology strategists over a six-year period. "During your vetting process, it's essential that you find a balance with these companies, working with them to build connections for your platform and come up with ideas while still making the campaign yours.
"The best part? When you find the right company to collaborate with, your campaign can work seamlessly."
4. Not being able to measure your success: You've activated your influencer marketing campaign, found the right influencers and got the right context mix. You're anxious to take advantage of influencer marketing's vaunted six-and-a-half to one return on investment and show the C-suite how successful your campaign has been. But how?
Surely you remembered to build in an analytics platform to your campaign, one that tracks social shares and outreach and follows your content from influencer to platform to end user, and back again. And surely you've got a team dedicated to tracking each share to ensure your influencer team is fulfilling their contractual obligations. And I'm positive you've reviewed content and placement to ensure everything is running on message.
Again, if measurement isn't your strong suit, but you're still committed to demonstrating the efficacy of your influencer marketing campaign, ROI and analytics is something you can turn to your platform partner for.
It's true that influencer marketing is the next big thing for smart marketers, and it may very well be the next big thing for your brand. By paying attention to these four tips, you can make sure that your campaign is ready to succeed.
Related story: How to Kick Off an Influencer Marketing Campaign