4 Reasons to Stay Tuned to Personalized Video
3. Save Time and Money
To get started, marketers need to be engaged in producing video campaigns and have a Web site. Aside from those basic requirements, both Kidwai and Rose advertise their companies' platforms as easy to use and compatible with most current Web marketing systems and processes. Personalized video also is seen as an economical solution, because it takes existing video assets and spins them into multivariate products. "Rather than thinking of one shoot for all of their audience, they can now use all of the rushes that they leave on the editing room floor that now have value ... rather than just the 30 seconds out of the five hours of footage," explains Kidwai. Rose advises an even less costly option of using stock footage and personalizing it using XMPie's Photoshop-based solution called uImage.
4. Be on the Leading Edge
Using a new technology for marketing purposes lets prospects know that your company or brand is on the leading edge. Kidwai sees the future of navigation online in video and sees personalized video as a fundamental part of where online marketing is going. "I like to use the analogy of flash ... a technology that 10 years ago nobody had heard of and is now ubiquitous," he says. "There is no better way of communication today than video online, and that's why there are billions and billions of more streams being viewed globally," Kidwai states. The idea of personalization, he adds, always has been over-promised and under-delivered, but he sees personalized video as something totally new, which may actually lead marketers to that one-to-one holy grail. "Everybody's seen their name pop up on the top of a piece of paper or their name get used in a paragraph, but this is a whole new medium," agrees Rose.