4 Guidelines for an Effective Website Makeover
- Keep navigation nomenclature simple, providing clear access to key content.
- For top-level navigation, place your most important and heavily trafficked sections to the far left. On Minwax.com, “products” occupies that prime real estate.
- Lay out the remaining navigation in a way that makes sense for your company and its visitors. With Minwax, a natural progression occurs: products come first, followed by learning, then inspiration, application and general information.
By establishing a strong brand presence and employing consistent, recognizable site navigation, Minwax.com has increased recognition among its core audience and even tapped into a younger, do-it-yourself movement. Minwax spent less and got more. Follow these key steps, and you’ll be well on your way to doing the same.
Rebecca A. Lyman is principal and co-founder of The Garrigan Lyman Group, a Seattle-based digital marketing and advertising agency. Reach Rebecca at firstname.lastname@example.org.