4 Direct Marketing Tips for Using the Latest Multichannel Tools
4. QR Codes
QR codes are showing up in presentations all over InterACT. The symbols, which allow smartphone users to snap a picture and immediately launch content related to that symbol, offer a great way to take a customer directly from a real-world ad or direct mail piece into interacting with your product and brand. However, Wilen offered the caution that some prospects and segments simply will not engage with QR codes. If you use them, he suggests you also include a backup SMS number.
InterACT! is the first educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies organized by InfoTrends and North American Publishing Company (NAPCO) being held Aug 10-11, 2010 in Rosemont, IL.