4 Direct Mail Tactics that Are Working Right Now
4. Know your direct response colors.
It’s a time-tested rule, with few exceptions: Certain colors work better than others for direct response. For example, Elliott notes, blue works well for male or professional audiences. Red equals urgent, so it’s often employed to emphasize price discounts and deadlines. Yellow draws the eye, which makes it suited for calling out key product/service benefits. In general, purple, pink and gray don’t pull well. And, she adds, the BRE is an easy place to inject color without adding extra production cost.