4 Copywriting Tips That Work in Both Direct Mail and E-mail
4. Use an Expiration Date
The expiration date has long been a direct mail tactic to speed up response, or sometimes simply push a prospect to respond in the first place. Turns out that such a tactic is equally valid in the fast-speed universe of e-mail. "An expiration date that seems logical and genuine will work in both channels," suggests Lewis, who emphasizes that the expiration date must seem necessary in order to truly work in e-mail.