4 Campaign Basics to Remember
When launching a new direct marketing campaign, it’s easy to focus on the details and leave some of the more basic principles behind. So it’s always a good idea to refresh your memory.
Data services and enhancement company Melissa Data Corp. offers four simple tips to remember when launching a new campaign:
1. Most businesses will get 80 percent of their sales from 20 percent of their customers. Know exactly who those 20 percent are, and aim your advertising at that segment.
2. Research is vital. Your research should answer who your prospects are, as well as where, why, when and how to convert them into active buyers.
3. Prepare a strategic marketing plan looking at how your product or service will meet the long-term needs of your customers.
4. Increase your odds for response by including a self-addressed, stamped or postage-paid envelope.
For more information and tips, visit http://www.melissadata.com/tips/directmarketing.htm