4 Best Practices to Leverage Niche Social Networks for Conversions
Provide Usable Information and Accept It, Too
"We have, through the community, a number of technical blogs that they can read," Walsh says. "They can go and download over 10,000 pieces of code to get them up and started easily with their latest applications."
Communities help NI with several business objectives, she says: "Everything from cooperating on peer-to-peer support to helping increase awareness and loyalty of new and existing products, to getting really good product feedback. So we connect our community directly with our engineering developers. And then, of course, at the end of the day, it also helps with sales."
NI is already implementing some of that feedback into its software, she says.