Message & Media: No Excuses!
7. We want you back. Because it's more cost-effective to reactivate an inactive customer/member/donor than to prospect for a new one, tell your inactives you've missed them and give them a good reason to return.
8. You're invited. Getting invited to a special event (online or off) is almost as good as getting a gift.
9. Reminder. Busy people welcome relevant reminders to renew, attend, sign up or take advantage of a big sale that's about to end.
10. Birthday. Traditional birthday cards still are seen as more personal than e-cards, but both are welcomed!
11. Anniversary. Celebrate customers' anniversaries with your company. People appreciate the acknowledgement that you know they've been doing business with you since _____.
12. Announcement. Tell your customers about new products, new people, new services, new store hours, new partners or new lower pricing.
13. New and similar. Amazon is a master at cross-selling by keeping customers informed of new book releases that are similar in topic and/or author to customers' past purchases.
14. Early bird. Early bird offers with enticing rewards (which don't have to be discounts) encourage early response.
15. Celebrate Third Thursday …or First Friday or any other reoccurring day of the month. Turn it into your organization's special event celebration to offer sale prices, focus on little known facts about your products or unique customer reviews.
16. Sneak preview. The better the customer, the more he/she likes to get the inside scoop. Give your most avid fans a sneak preview to build brand loyalty. It's a great opportunity to use video or augmented reality.
17. Special recognition. Recognize special relationships, such as those you have with preferred customers, new donors or 10-year members.
18. Welcome. A first-time buyer is a trier. Transform that trier into a multi-buyer with a special welcome note and offer.