3 Ways Social Media is Like ‘Project Runway’
I admit it. I’ve been hooked on reality show "Project Runway" since its inception nearly seven years ago. I've had to work hard not to ask industry friends for a sneak-peek of the show results that recently took place during SS12 Fashion Week. The show is a bit of a guilty pleasure to be sure, but as someone who writes a blog for fashion PR professionals, I can also claim that it’s my job.
By day I’m the director of social media for Red Door Interactive, where I support a wide range of companies from Charlotte Russe to Quiksilver. My time is spent working with brands to develop strategies to help them listen to and engage with customers and prospects by listening to their comments, asking questions and getting feedback. Recently, a lightbulb went off in my head: my two worlds aren't very different from each other. The rules set for the designers on "Project Runway" aren’t far from the best practices followed by marketers on Twitter, Facebook, LinkedIn and other similar platforms.
Your customer is the fashion police
Renowned fashion expert Tim Gunn is quick to point out in a poignant but humorous manner the clear no-nos "Project Runway" contestants are committing in their efforts to become the next fashion superstar. Likewise, Facebook users have a way of outing a company when it crosses the line. They tell their friends to avoid a look such as the "Tennessee tuxedo" (denim on denim).
TweetDeck and HootSuite have similar features that allow those on Twitter to block and report spam. The platforms themselves are a hotbed of activity any time a brand is perceived to have done wrong — e.g., Urban Outfitters and one Etsy designer’s necklaces. While brands occasionally get away with taking a risk, it's best to not go against Facebook’s promotional guidelines. Those that are successful are technically skilled and have great presence and personality.