3 Ways to Maximize CRM Systems
For marketers, having an accurate view of each customer enables more sophisticated marketing campaigns such as loyalty programs, or more highly personalized offers. And as marketers do their jobs better, customers become more satisfied.
Isn't that what you want out of your CRM system?
Frank Dravis is vice president of information quality for Firstlogic, Inc., La Crosse, WI. He has 16 years of experience in information technology and software development, with the majority of his experience centered on solutions design and implementation. Dravis can be reached at (608) 782-5000, or firstname.lastname@example.org.