3 Ways to Improve Your Blog's Next Influencer Campaign
If you have a blog with an engaged readership, you know how great success can feel. Your fans get excited, they comment, they click! The end result is you feeling great about your content. However, when you're partnering with a brand, there's a lot more on the line. You have to consider meeting the brand's measurements and hitting its goals. If your blog post doesn't perform the way you expected, don't get discouraged. Instead, take this as a learning opportunity.
"For every blogger with a stable, active audience, there are 10 brands looking to connect with that audience," says Jamie Reardon, CEO and co-founder of Find Your Influence, an automated influencer marketing platform that connects bloggers with brands looking to connect to new audiences. "Bloggers can connect directly with brands to offer their services through an influencer marketing campaign, or they can leverage an automated platform to help find the best brands for their audience."
3 things to consider when looking for your next brand collaboration
Here are three factors that you must consider before partnering your blog with an outside brand:
1. Make sure the brand is a good fit for your blog. It can be really exciting when a brand wants to work with you, especially if it's a large brand or a brand that you love. But don't let that cloud your judgment. Your fans come first — to you and the brand. That's why you have to make sure that the brand is a good fit for your blog. Otherwise, your fans may be surprised, annoyed or bored with the content in your sponsored post. You not only lose credibility, but you won't hit your numbers for the campaign if your fans don't engage.
2. Make sure the post invokes your voice and conveys passion. When writing a post for a brand, there are often a lot of specifications, requirements and suggestions. It can be disheartening. The result might be a post that hits every single requirement, but lacks your familiar tone. The brand is interested in you because your voice is so powerful. If you lose your passion, you're not producing the type of content that a brand (and your fans) is expecting. Put just as much work — or maybe even a little more — into that post as you would your favorite posts.
3. Measure the results carefully. Measurement is key when you're working with marketers. If you miss the instructions on how to track the impact/success of your post, you've basically disrupted the entire marketing process. Your brand won't know how to justify, analyze or learn from the results of the campaign. Therefore, make sure you track appropriately.
The great thing about data is you can usually find a measurement that works best for you and your strengths. If you think the brand should be measuring a campaign differently, suggest another metric. And even if the brand isn't interested, consider tracking the results on your own to reflect progress in a way that can help you in the future.
"We're as committed to pairing our bloggers with the best brands for their audience as we are to finding the best audience for the brands," said Reardon. "An automated platform takes the pressure off of bloggers by helping to pair them with the best products, and by setting realistic, achievable metrics for campaign tracking."
Christine Vieira is the president and co-founder of Find Your Influence.