3. Stay Positive
Tips and suggestions that you can apply actively like those above are helpful, but you need to make sure you have an overall targeting strategy that works. Email has changed and evolved over the years; as a result, your strategy for communicating with customers must become more intelligent. Remember, engagement is king. Customers who don't open or delete emails without reading are the ones negatively affecting your deliverability. So develop a strategy—at both a technical and message-oriented perspective—that drives engagement. You'll have a much higher chance of getting your emails delivered.