3 Ways to Drive Sales With Video
If you send regular emails to your customers, adding video can be a great way to increase clickthroughs, which translates to higher conversions on your site.
Rather than embedding video directly in your emails, link to a video — preferably to one that's hosted on your site or, even better, a product page. To maximize the success of video in email, try the following:
- Include an eye-catching image with a superimposed play button or an animated gif, and hyperlink the image to the video on your website.
- Use copy in your email to let readers know what the video is about.
- Mention the video in your subject line if it's a main focus of your email.
3. Stay top-of-mind by posting your videos on social media. Eighty-four percent of consumers told us they've "Liked" a company video in their Facebook News Feed, and nearly half have shared a company video on their own profile. Consumers are ready to engage with brands on social media, and video is one of the best ways to foster this engagement.
Why video over photos or text? A recent study from Socialbakers (see chart below) found that videos are the best medium for fostering engagement: videos posted on company Facebook pages see an increase in organic reach of 135 percent, on average, over photos.
Share updates about new products and promotions as well as fun behind-the-scenes clips via your social channels and you'll not only foster engagement, but you'll also ensure that your customers don't forget about you. Even if they weren't thinking about making a purchase, seeing a video from your business in their News Feed may entice them to visit your site to see what's new.
This video from photographer Kelly Brown received over 15,000 views and over 600 likes within a week when posted to Facebook.
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