A/B tests revealed that moving lessons involving the word "it" to a more advanced level in the Spanish-to-English language courses made sure that native Spanish speakers encountered this obstacle at a much later stage of their English learning journey, and were more confident in navigating around it, thanks to a stronger foundation.
Duolingo redesigned the English course for Spanish speakers on a permanent basis, leading to far better learning outcomes overall.
William Edwards Deming, renowned statistician and author, famously quipped "In God we trust; everyone else must bring data." When it comes to your website and maximizing its performance, you'd do well to follow Mr. Deming's advice. After all, results matter more than how "cool" your site is perceived to be.
Rohan Ayyar is a project manager at E2M, a digital marketing agency offering creative content strategy, analytics and conversion optimization services for startups. Rohan is an avid blogger, with posts featured on MarketingProfs, Social Media Today and Entrepreneur, among other places. Follow him on Twitter at @searchrook, and reach him via email at firstname.lastname@example.org.
Rohan Ayyar is the regional marketing manager for India at SEMrush. His blog, The Marketing Mashup, covers digital marketing from the perspective of B2B, B2C, lead generation, mobile marketing, SEO, social media, content marketing, database marketing including predictive analytics, and conversion rate optimization. In addition, he'll look at emerging marketing technology and how marketers can use it. Reach Ayyar at email@example.com.