The 3 Types of Augmented Reality for Marketers
A good example of this kind of AR application is Yelp's Monocle app, Yeager said. When users shake their iPhones three times, Monocle activates. Then, using their phone's GPS systems and compasses, Monocle displays information about local restaurants, including ratings and reviews, on viewers' cell phone screens. Viewers can touch one of the listings to find out more about a particular restaurant.
InterACT! is the first educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies organized by InfoTrends and North American Publishing Company (NAPCO) being held Aug 10-11, 2010 in Rosemont, IL.