3 Steps to Turbo-Charge Your Data Privacy Policies
- If you have a log-in relationship with your customers, include a section on passwords, a strength indicator, and an indicator for personal preference.
- Provide a section on your data-monitoring processes, and think about engaging your customers in fraud alerts. Financial transactional sites are particularly prone to spoofing and phishing attempts by fraudsters who set up look-alikes to snag personal identifiable information (PII)—including account information from uneducated users and customers.
- Add a point-of-contact section to help customers understand that when they friend or follow your brand there are settings on their PCs and mobile devices that can keep their information and relationship with you safe and secure.
3. Include Definitions of Terms
Define terms that are common to data wonks, but are jargon to our customers. Take some of the important sections of your policy and consider defining "customer," "customer-to-be," "public information," "personal information" and "third-party information." This is a wonderful opportunity to create a customer-centric explanation about your treatment and handling of information, including with whom you might share and for what purposes. Every business that uses multiple channels and multiple touch points needs to find that voice that works for their brand.
Keep your data safe and secure!
Peg Kuman is vice chairman of Springfield, Va.-based data products, services and processing provider Relevate, and instructor of DMA's Institute for Data Governance and Certification. For more information, visit http://www.dmaeducation.org/dm-essentials/marketing_data_governance.php.