3 Steps for Improving Online Conversion Points
3. Rethink Placement and Location
Use the prioritized list to plan placement for each call to action. As a rule, the whitepaper advises that no page should be without a call to action and recommends two to three primary points of conversion on every page. Taking the time to select the most relevant call to action for the content on a given page helps increase conversion. Finally, avoid garish or flashy button design; it's best to keep the call-to-action design in line with the branding and tone of your entire site.