Strike 3 Social Chords to Get Your Fans to Sing Along
3. Deploy strategies to encourage fan interaction on a consistent basis: There are a variety of tactics at every brand’s disposal to continuously keep fans engaged and enthusiastic.
- Contests: Contests are a great way of getting fans motivated to talk about your brand and share information. At redpepper, we ran a contest for tween-targeted jewelry and accessories company, Claire’s, to help raise awareness of their BFF (Best Friends Forever) jewelry. We ran a contest designed to encourage the creativity and individuality of our tween girl target audience by asking them to design their own BFF necklace. The fans and participants in the contest voted on the best design, and the winner’s design was sold nationwide at Claire’s stores. By enabling easy voting and sharing, word spread like wildfire which resulted in a growth in Facebook followers that was three times the normal rate of growth for redpepper and a 27 percent growth in Instagram followers in 20 days.
- Sweepstakes: Another effective tactic is to use sweepstakes to encourage engagement. This tactic is becoming more popular with marketers who are trying to grab the attention of their social media audiences. If you are going to try sweepstakes, choosing the prize is the easy part. The challenge is to make sure your company has a clear objective it wants to accomplish via the sweepstakes. Examples of possible objectives include: 1) Increase awareness of a new product 2) Collect leads with detailed information 3) Increase social followers. Once you’ve launched the sweepstakes, it’s a good idea to ask influencers to spread the word and to follow up with respondents.
- Other methods of educating fans: Quizzes and infographics are examples of other means of communicating with fans and adding extra value to their lives. The types of quizzes successful in social media circles can vary from personality quizzes, contests, and polls. According to ProProfs, quizzes that ask questions about hobbies and interests have the highest response and sharing rate. When putting together a quiz, consider your target audience, ways to grab their attention, and whether an incentive is needed to maximize engagement. Infographics are great for creating a visualization of complex data or ideas in a way that can easily be consumed and understood. They are also a useful, visual means of communicating information like how-to guides and top five or ten lists. Infographics are helpful for promoting your brand, driving traffic to your site, and getting attention and engagement on social media.
While laying the groundwork to excite and inspire your brand’s fans can take a little time, the reward is well worth the effort. When content shared over social media hits the right chord with its target audience, the growth in awareness can be exponential.