3 Principles of Successful Social Media Marketers
Social media can be a more powerful servant to your business than you think. But only when you act on the truth that attention is only the beginning. Successful social marketers design to sell. Everything I've learned from today's best "social sellers" can be distilled to three success principles. Social media marketers that sell:
1. are translators that discover and solve customers' evolving problems;
2. always design social experiences to discover customers' needs, cater to them over time and ultimately capture the sale; and
3. create sales by mixing in behavior-driven, direct response and classic marketing devices.
Jeff Molander is a digital marketing consultant, adjunct professor of marketing at Loyola University business school and author of "Off the Hook Marketing: How to make social media sell." He blogs at MakeSocialSell.com and JeffMolander.com, and can be reached at firstname.lastname@example.org.