3 Marketing Insights From Women Leading Retail
Some day soon, headlines like this won’t exist. It won’t seem rare to see representative numbers of female executives in any area of marketing. However, the ranks of female leaders at top brands are growing and their leadership strength is celebrated by Target Marketing’s sister brand, Total Retail.
The Winter 2016 cover story in Total Retail, “The Top Women in Retail,” is the sixth annual ranking of female executives in the industry who are noted for their top-level positions in retail organizations, their scope of responsibility, their involvement within the industry and other judging criteria.
The leaders’ brands range from Lowe’s (Marci Grebstein, CMO) to Goop (Lisa Gersh, CEO).
Here are a few of their insights:
- “In order to be innovative, you have to shake things up a bit,” says Grebstein. “Step out of your comfort zone and encourage others to see and do things differently.”
- “I always look to great leaders for mentorship and advice,” says Gersh, “regardless of what industry they’re in.”
- “Get comfortable with being uncomfortable,” says Adrienne Lofton, SVP, Global Brand Marketing, Under Armour. “It’s a reality that I’ve learned on the job and in my personal life over the past 15-plus years. And it wasn’t until I embraced this notion that I truly started to see the successes I desired and had worked so hard to achieve.”
To see more insight from Grebstein, Gersh, and many more marketing leaders, check out Total Retail’s cover story here.
What do marketers think of the insight from this group of marketing leaders?
Please respond in the comments section below.
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