3 Last-Minute Holiday Email Marketing Tips
2. Daily Gift Ideas
The holidays can be a hectic time for consumers. Aside from busy schedules and tight budgets, shoppers also struggle to choose the right gifts for their family and friends. Marketers who can take advantage of helping consumers make the right decisions will break the bank this holiday season.
Emails that contain gift ideas, gift guides or gift packaging services for men, women, moms, dads or even bosses and coworkers can catch the attention of consumers looking for some help and ultimately motivate them to make the purchase. Marketers can send out a different gift idea as a ‘Gift of the Day’ with limited availability every day or even every few days to maximize contact with shoppers. Remember that despite popular belief consumers are not overwhelmed by the influx of marketing content at this time of year and will likely engage at a similar, if not higher, rate than usual looking to close out their holiday shopping.
3. Sneak Peeks
Consumers are also more likely to engage with your email if they are intrigued. Creating a sense of mystery or excitement implies that consumers are receiving deals that others are not and exclusivity always makes consumers feel special.
For example, a marketer could include a subject line like: “How much can you save on holiday shopping?” and add in email copy that connects to the mystery. Messages like “Click here to reveal your exclusive discount” also encourage consumers to click through the email. By adding in the mystery to the offer, marketers stand out from competitors sending the standard emails with similar offers. Creating a sense of intrigue allows consumers to be a part of something more fun and simply cannot afford to take a break from the day to pass up the mystery deal.
It’s crunch time for brands as we approach the last leg of the 2015 holiday season. At this point, executing a unique strategic email marketing campaign is more important than ever. Many consumers are waiting until the last minute to make purchases and are often overwhelmed by the number of gifts they need to purchase. The marketers who are able to adapt to their customer’s shopping habits by creating urgency, fun and a solution to their shopping needs during the holiday season through any of the methods above will be sure to see a nice lift in 2015.
Kyle Henderick is the senior director of client services at Yes Marketing, where he is responsible for helping major clients implement new programs, processes, and data-driven strategies to create campaigns that truly drive revenue. With a passion for technology implementation and a background in database, email, web, and social media marketing, Kyle turns his real-world experience into executable tactics to help clients see an incremental lift in revenue, subscriber engagement and customer retention.