Green talk, of course, is cheap. The green transition, especially in the commercial printing industry, is expensive. As a result, the transition is far from complete, according to a recent special report entitled Printing Goes Green: A WhatTheyThink Primer on Environmental Sustainability in the Commercial Printing Industry,” put out by WhatTheyThink, a news and information site for the graphic communications industry.
The report compiles the results of a March 2008 survey of commercial printing companies, describes the leading green certification organizations, and lists the steps that printers must take if they hope to become more environmentally sustainable and responsible.
Here are three signs that green printing is happening, but slowly:
1. What’s the most popular green practice implemented by U.S. commercial printers? Promoting recycled papers as better than standard paper, according to 30 percent of respondents.
2. What percentage of companies stated that sustainable printing initiatives were more important to them than to their customers at present? Forty-three percent. Meanwhile, 30 percent said that such initiatives are not essential to their businesses or their customers.
3. How many have some form of certification from an environmentally sustainable printing authority right now? Ten percent, a figure that will have to grow rather quickly if the printing industry is serious at all about going green.
The full report costs $195; learn more at http://wttstore.com/prgogr.html.