3 Fundraising Positives Among 2008’s Negatives
After being punch-drunk for several years, the economy is looking woozy and might even go down for the count. At the very least, a significant financial hangover will affect most nonprofits. “The projections are that 2008 will not be as strong as 2007. If the economy continues to go south, that may well affect the public’s ability to or desire to help nonprofit organizations,” explains Paulette Maehara, the president and chief executive of the Association of Fundraising Professionals.
But a lively election may offer some “hope,” pun intended, for nonprofits. Here’s why.
1. Donor Dollars are There
The last two presidential cycles didn’t bring any more campaign money than normal from donors, comments Maehara. “However, this presidential campaign is raising 10 times more money in the primaries than has ever been raised before.”
2. The Political Donor/Charitable Donor Link
“There is a lot of crossover between political and charitable donors,” reminds Maehara, who says that if they’re not giving to charities but giving to politics, sometimes that’s the platform to get them to start donating to other causes.
3. Plenty of First-Timers
The campaign of Barack Obama, in particular, has ushered in a whole new generation of donors—who nonprofits will hope to approach soon. “There are a lot of younger donors, first-time givers. That is not the typical demographic for these charitable organizations,” admits Maehara, who says that it will be exciting to watch how nonprofits solicit donations from this new generation and to find out how big of an impact it could have in these uncertain times.