Look at programs at different points in time; some marketers only measure their programs immediately after deployment. In doing so, they miss some pretty critical metrics. Likewise, look at your company’s historical data to get a better sense for when you can expect to see opportunities.
Importantly, pledge to periodic reassessment — you will likely be getting successes and opportunities way beyond the initial program deployment, especially if it’s a longer tail program.
In short, by aligning sales and marketing through data, and enhancing your campaigns with data-driven strategies, you’re ensuring the power of your initiatives stays on for years to come. Now that’s electric!
Interested in hearing more from data-driven leaders who have seen and experienced success in marketing? Attend ZoomInfo’s 2017 Growth Acceleration Summit in Boston, September 13-14, where over 25 celebrated industry speakers highlight actionable marketing and sales strategies.