3 Direct Mail Opportunities in USPS Challenges
The USPS has the mailbox franchise and infrastructure to deliver to over 150 million addresses six days per week. Its potency as a valuable marketing channel cannot be denied. It is time for Congress to review the Postal Service's situation and bring forth a solution. This will insure direct mail's future in the media mix, and a significant part of the U.S. economy.
Steve Brocker is the vice president of sales and marketing for Western States Envelope & Label headquartered in Butler, Wis. He is chairman of the Postal and Government Affair Committee of the Envelope Manufacturers Association (EMA), and represents EMA on the Postmaster General's Mailers' Technical Advisory Committee (MTAC). He is also on the EMA Foundation's Institute for Environmental Studies (IES) committee. He can be reached at email@example.com.