3 Difficult Ways to Improve Email Marketing That Pay Off Easy
But there are email service providers that were designed for such advanced email marketers.
All three of these autoresponder systems were designed for information marketers, Internet marketers and coaches. They all send high-risk emails and allow you to import your list without having to re-confirm your subscribers. So you can easily switch from your current email system to SendReach, OfficeAutoPilot and SendPepper.
3. Move Affiliate Buyers to a Different List
Move subscribers who buy affiliate products you are promoting to a different list—it improves message-to-market match, overall list loyalty and sales.
Moving prospects who buy your products or services to a separate list is a well-known technique. It's also a technique that is relatively easy to do using standard CRMs or autoresponder/shopping cart integration. But taking those who buy someone else's product which you are promoting as an affiliate and moving them to a separate list is much harder. That's why most marketers don't do it.
Some possibilities include:
- Offering a free bonus to your subscribers if they buy a product through your affiliate. Usually, marketers request their subscribers email them a receipt to prove the subscriber actually bought the product. Then they manually send them an email with a link to download the free bonus. By moving them to a different list, you can automatically deliver free bonuses via an autoresponder—saving yourself a lot of time.
- Offering cross-sells related to their previous purchase. For example: A customer buys a weight loss information product that you are promoting as an affiliate. Then the customer gets moved to a different list with an autoresponder loaded up to promote another information product. It's in the motivation niche, which you frame as a good way to maximize their success with the weight loss product they just bought. Imagine how much money marketers are losing on a daily basis by not doing these kinds of post-sale cross-sells!
- Offering special discounts on your own products to those who just bought a product through your affiliate link. A subscriber who buys one of your products forms a much stronger relationship with you than a subscriber who only buys a product you recommend. By getting them to buy one or more of your own products, you're getting them to commit to you.
Another benefit: By segmenting your list based on buyer behavior, you can be sure to only send the RIGHT promos to the RIGHT people. Remember, subscribers will only accept so many non-relevant emails before they unsubscribe.