23 Keys to Targeted Landing Pages
Campaign Source Tracking
In its broadest definition, campaign source tracking refers to a method of identifying from what source a visitor discovered your site, or in the case of targeted landing pages, a specific page using unique links. Campaign source tracking offers an alternative to multiple targeted landing pages, but it's not an exclusive arrangement. You can combine the use of campaign source tracking codes with targeted landing pages and reduce the number of landing pages that are needed. We prefer landing pages because we can customize the content on the page and therefore provide a more relevant experience for the visitor.
Whether you choose targeted landing pages solely or to add targeted landing pages to campaign source tracking, your conversion rate will improve as you test design, content and structure. The lessons you learn from one campaign will serve you well in subsequent campaigns, even campaigns for different offers.
References and Credits
Email marketing is the most effective way to increase sales, improve service, and keep your customers engaged. Email campaigns are best bolstered through an integrated strategy that crosses channels and meets your constituents where they congregate and in the media they prefer. “The Integrated Email” provides best practices and ideas for developing strategies and deploying email campaigns and initiatives while keeping an eye on revenue attributable to marketing.
Cyndie Shaffstall, founder, Spider Trainers, is a successful entrepreneur and prolific author, with many books, dozens of eBooks, and hundreds of articles to her credit. She is the former founder of ThePowerXChange, editor and publisher of X-Ray Magazine, and the current founder and managing member of Spider Trainers, a managed automated email services provider for companies around the world. Connect with Cyndie on LinkedIn, Twitter, Google+, or join her LinkedIn Group, the Marketing Resource Library for daily links to marketing-critical resources.