New Arrival: Microsoft Unveils Next-Generation Digital Advertising Technologies
Microsoft has unveiled a series
of next-generation digital advertising technologies, including speech
recognition for contextual video ads and marketing intelligence that
enable enhanced audience insight and better targeting capabilities for
The announcements were made at Microsoft's fourth annual Demo
Fest, an event that showcases some of the leading-edge technologies in
development by Microsoft adCenter Labs, which offers advertising and data mining technologies.
The technologies highlighted include:
Contextual Ads for Video. Through speech recognition, this
technology enables ads to be dynamically served based on the content
discussed in the video. For example, if the topic of the video is
gardening, ads related to gardening or lawn improvement could be served
in an adjacent text-based ad as the video played.
Intelligent Bug Ads. This technology locates non-intrusive
frames in a video in which to place ads. By using a computer vision
algorithm to calculate the least intrusive spot in the video, it
approximates human judgment and places the ad in the video where it is
least likely to interfere with the consumer's viewing experience.
Visual Product Browsing. This tool uses computer vision
algorithms to browse and categorize images as a human might, without
the need for manual data tagging. Online shoppers could use this
technology to visually browse categorized images of products such as
lamps and narrow their search to find "more like this" options through
physical and visual characteristics such as the product's height, depth
Content Analysis Engine. This technology uses advanced
algorithms to automatically extract and categorize information from
search queries and Web page contents to better understand user intent
and minimize search engine marketing complexity.