2014’s Most-Read Online Articles
Target Marketing readers are a discriminating lot. In 2014, the subjects they cared about most were copywriting, mobile email design, direct mail, LinkedIn, legal matters, and the relationship between print and digital marketing.
The tally of the most popular Web articles of 2014 is based on the site's analytics and begins with the articles the magazine published online this year. Next up are pieces from past years that readers clicked on in 2014. Both numbers reach through to Monday's totals.
2014's top five most-read articles TargetMarketingMag.com posted this year are:
1. "Postal: What If the USPS Disappears? With a Postal Service on the brink, marketers are weighing the once unthinkable" by Chet Dalzell. In March, Dalzell hits a nerve with the audience. Exactly 112 social shares, seven comments and two thumbs up from readers later, and he has the most-read online article in 2014. He walks readers through several scenarios, including privatization. This, for a postal service that now delivers on Sundays for Amazon, delivers groceries for AmazonFresh and remains without a quorum on the USPS Board of Governors.
2. "And the Best Subject Line Is … " by Heather Fletcher. On Aug. 1, I definitely hear from readers—many of whom are outraged by the thought of one-word subject lines having the highest open rates.
3. "The Worst Sales Letter of the Year (So far …)" by Denny Hatch lands online on Sept. 9. Hatch provides 13 lucky takeaways about what Marketer Margaret gets wrong.
4. "Does Direct Mail Have a Future?" by Summer Gould. On Jan. 6, Gould writes about the past, present and future of direct mail. Hint: Think "The Jetsons" may already be closer than most marketers think.
5. "Does Digital-Only Work?" by Summer Gould. In August, she elaborates on the "real symbiotic relationship between [print and digital marketing] that benefits both, and when that relationship is ignored, results can be effected, sometimes negatively."