Cover Story: The Big Qs of 2012

How you answer these questions will shape your business for the next year and beyond

Lois Brayfield, president and chief creative officer, J. Schmid & Assoc.

Ernan Roman, president of Ernan Roman Direct Marketing

Carolyn Goodman, president and creative director, Goodman Marketing Partners

Russell Perkins, founder and managing director, InfoCommerce Group, Inc.

Ken Lane, senior marketing consultant, J. Schmid & Assoc.

Lawrence M. Kimmel, CEO, Direct Marketing Association