What's a Marketer to Do With These 3 Hot Direct Mail Trends?
What kinds of premium? I'll showcase a few highly successful, and original, premiums that work wonders for the companies that put them in play. I'll also discuss how some new industries are deploying the premium strategy in this down economy.
3. QR Codes and PURLs?
They were so hot that they almost seem like they're not anymore. But that's not the case. While their usage is slightly down, they remain a significant presence in the mailstream, especially QR codes.
I will share some case studies of successful PURL campaigns, along with many campaign examples — across many different verticals — of QR codes that work very well.
Ethan Boldt is the chief content officer of DirectMarketingIQ, the home of direct marketing research and resources. Register for free and hear him speak at the Direct Marketing Day @ Your Desk next Thursday, March 15th.