Bernhart Associates' Employment Q1 Survey Released: 2011 Starts Off Strong; Hiring to Rebound
• The number of online digital and direct marketing-related job listings has been up sharply in the past couple months.
• Bernhart Associates, a nationally recognized digital and direct marketing recruiting firm, has seen a "dramatic" decline in the number of résumés from recently laid-off digital and direct marketers.
• Bernhart further noted that he is fielding more calls from companies asking about executive searches, adding, "you don’t see that happen unless job recovery is taking hold."
Among those companies planning to add staff, Bernhart said digital and direct marketing openings will be across the board and at all levels. "Usually we see a couple of job categories stand out, but this time it’s very broad-based with marketing, analytics, and sales topping the list, along with a strong showing among IT-related positions."
Bernhart Associates' Q1 hiring survey was emailed on Jan. 5 and Jan. 12 to more than 11,000 senior executives, hiring managers, human resource officials, and other key participants in online and offline direct marketing. A total of 399 organizations responded to the widely followed employment-trends survey.
According to the Direct Marketing Association (DMA), in 2009, marketers—commercial and nonprofit—spent $149.3 billion on direct marketing, which accounted for 54.3 percent of all ad expenditures in the United States. Measured against total U.S. sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. DMA further reported that, in 2009, there were 1.4 million direct marketing employees in the U.S. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million American jobs.
Results of past surveys can be found in the DMA’s annual Statistical Fact Book and on Bernhart Associates Executive Search, LLC's website.
Companies interested in participating in the Bernhart Associates’ Quarterly Digital and Direct Marketing Employment Report should send an email to firstname.lastname@example.org with "Opt-In" in the subject line, or they can sign up directly on the Bernhart Associates' website