2001 Direct Marketer of the Year
Jan Brandt Today
For Brandt, gone are the endless years of working all day and half the night, crashing exhausted in front of the TV all weekend and hoping the batteries will be recharged by Monday morning. Operating out of a sunny corner office in the AOL campus in Dulles, VA, Brandt has now assumed the role of a multinational executive, traveling frequently to New York for corporate meetings, overseeing the expansion of AOL around the world and, yes, getting some time off to travel—Africa, France, Spain—giving her a far more civilized way of recharging her batteries. She is also remodeling a house and, not surprisingly, in constant communication with her contractor via instant messaging.
Brandt's seven-year journey from jockey of a struggling No. 3 horse to crossing the finish line like Secretariat in the Belmont Stakes some 37 lengths ahead of the competition—and not only owning the stable but the race track as well—is one of the most inspiring business stories of our time. Indeed, for all time.
Denny Hatch, consultant, freelance copywriter, founder of Who's Mailing What! (now Inside Direct Mail) and former editor of Target Marketing, is the author of "Method Marketing" and "2,239 Tested Secrets for Direct Marketing Success." He can be reached at email@example.com or www.methodmarketing.com.