2 Big, Revitalized Opportunities on the Outer Envelope
All represent another way to give the prospect a sneak peek of what's inside the envelope, says Friesen, and hopefully enough to convince them to open it. "This is the same idea behind making it look like there's a check in the envelope ... safety paper background behind the addressing with the words 'Pay to the order of' to entice people to open the envelope," she describes.
Again, this technique should be employed with caution. "Don't do it just because you can. People get excited about doing it and including it in their printing bids ... but they have no strategy behind the added cost. It's different. It's clever. But does it work?" asks Friesen, who says the nonstrategic use of unique windows in direct mail is easy to spot.