1998 Direct Marketer of the Year - Jay Walker
What of the future? "Priceline.com has been made possible by the computer coupled with the advantages of the Internet combined with basic knowledge of direct marketing," Walker says. "Future business models will require an understanding that the Internet is a different animal.This is the first of dozens of new forms of commerce and will give rise to entirely new forms of business. In the 21st century, the difference between second tier and first tier businesses will be the ownership of intellectual property." Walker's advice:
If you are not spending time thinking about how the 'Net is going to change your business, somebody else is thinking about how the 'Net will change your business for you...
That somebody else may well be Jay Walker. With 250 patent applications—all of them secret until granted—Walker Digital has a leg up on many businesses. If he calls you for an appointment, see him right away. If you don't, your competitor certainly will.