New Arrival: Covario and Red Door Interactive Launch Program to Let Advertisers Manage SEO In-House
Covario Inc., (formerly SEMDirector Inc.), an interactive marketing analytics provider, and Red Door Interactive Inc., an Internet Presence Management firm, have launched Covario Plus for SEO, a search engine optimization solution that enables large advertisers to effectively manage SEO in-house on a highly scalable basis.
Covario Plus for SEO combines training services offered by Red Door Interactive, which build and document SEO best practices, with Covario's Organic Search Insight, a technology offering that provides large advertisers an automated way to manage SEO across large sites.
The program is designed to provide global advertisers with a series of tutorials that build and expand internal expertise on SEO. These tutorials include instruction on the basics of keyword research, how search engines operate, landing page design and initial testing of Web sites to deliver results quickly. Covario's Organic Search Insight technology is used to benchmark initial performance as well as identify SEO-related issues that exist on the client's Web sites. This is done in order to track ranking improvements on the search engines and monitor increased traffic to target sites as the SEO program is rolled out.
A key benefit of the Covario Plus for SEO program is that advertisers will receive a set of documented best practices and a team of trained SEO experts that can be used to create an SEO Center of Excellence which can syndicate the programs across the Web management teams for the entire site.
Covario's Organic Search Insight is part of the Covario Marketing Action Platform, which provides marketing executives, managers and agencies with a consolidated view of search marketing activities across the distributed enterprise.
Covario Plus for SEO is available in three different packages of increasing scope and value. The solution is designed to create results for an organization on a single Web site within 90 days with proper execution of the concepts taught during the training sessions. Red Door Interactive is a part of Covario's partner program, Covario Plus.