Message & Media: Get on the Horn
17. Write up each customers' comments for their approval as soon as possible after each interview. If you wait, the comments will lose some of their unique personality.
18. Always follow up with a thank you note. Once again, this reinforces the value of the comments shared. For more information about the importance of personal thank you notes, check out this article I wrote for Target Marketing's sister e-newsletter, Inside Direct Mail Weekly.