Survey: Most Online Merchants Focusing on Efficiency, Convenience and Customer-Centricity
8. Automate communication effectively and do not deliver blanket answers.
9. Assure that post-order communications arrive in a timely manner (some shipping confirmations arrived after receipt of the product).
10. Enable customer service outreach and merchandising within post-order communication.
11. Learn from shoppers via surveys and onsite feedback; then make strategic adjustments.