B-to-B Insights: Mobile Marketing on the Move
15. Occasionally send out brief, non-commercial text messages with links to Web content that customers will find valuable. People don't want to be sold products or services all the time.
16. Offer exclusive content or discounts to your mobile customers. This way they feel special, like an elite crew of fans receiving unique favors and red-carpet treatment.
17. Define an objective and track your results. Use a mobile-only Web analytics service to track responses. Check out AdMob, Bango or iLoopmobile.
Bob Bly is a freelance copywriter who has written copy for more than 100 clients including IBM, AT&T, Praxair, Intuit, Forbes, and Ingersoll-Rand. McGraw-Hill calls Bob “America’s top copywriter” and he is the author of 90 books, including “The Copywriter's Handbook.” Find him online at www.bly.com or call (973) 263-0562.