15 Common Sense Marketing Lessons
The Chicago-based marketing services firm Jacobs Agency is celebrating its 15th year in business by releasing Top 15 lists, starting recently with this list of 15 marketing lessons its people have learned over the years. It's a solid list of common business sense, but how much of it agrees with the lessons you've learned from your marketing experience? What lessons would you add to the list?
1. Always start by identifying objectives. Never take tactics at face value.
2. When someone says, "There are no bad ideas," they speak an untruth. There are bad ideas.
3. Listen, and then listen more.
4. When approaching a new initiative, don't be afraid of risk. Anything worth doing involves risk. This holds true for clients and agencies alike.
5. Don't fall into the email trap. Pick up the phone and call your client or agency partner. Usually a much more productive conversation ensues.
6. If you don't know what something is, Google it. Then Google it again until you're sure you know what it is.
7. Always have a back-up plan. Something will always, inevitably go wrong in a project. Make sure you have a way to fix it.
8. Sometimes you really can (and should) use your lunch hour for lunch.
9. Maintain tenacity for your ideas and for quality work. It will benefit you in the long run. Don't forsake your own standards. You will yourself or the work later on, or worse yet, so will your client.
10. Try to always give back better information than you are given.
11. Managing multiple partners and vendors, each of whom have different end goals for a project, can be a difficult task. Always remember to bring everything back to objectives. That's the best way to keep the big-picture strategy on course.