Message & Media: 12 Copy Improvements
11. Engage with action verbs. Start teasers, subject lines, headlines, first paragraphs, bullets and other hot spots with appropriate verbs such as "save," "call," "trim," "choose," "receive," "jumpstart" and "strengthen." Verbs jumpstart your readers' momentum that ultimately leads to response.
12. Say the same thing in at least three different ways. Use marketing copy, testimonials, charts, graphs, images, customer reviews, examples and illustrations to make the same major sales point in different ways. You never know which will attract your reader's eye first.