12 Takeaways From the All About eMail Virtual Conference & Expo
eM+C has just had its' annual virtual email conference — All About eMail (AAeM) Virtual Conference & Expo on Nov. 14 and we are still reeling from it. It was a great event.
This year, sessions covered topics such as how changes to the email marketing landscape will affect email marketers; how to use email to create loyal customers; the pros and cons of email acquisition tactics; tracking email subject line success; getting creative with email and social; mobile email marketing best practices; and more. You can access the entire show on-demand, now through Feb. 18, by registering here.
Here's a look at a few key takeaways via tweets sent during the event. It's a great way to get a feel for all of the great content that was shared that day! Enjoy!
Everyone is saying that email marketing is dead, but I disagree, I think it's alive and well -Sal Tripi, Publishers Clearing House #AAEM13 —@eMarCom
Promotional mail goes to Gmail's Promotions tab. Don't fight it. Embrace it! #AAEM13 —@xMarkBrown
1 less thing on my list: I can LEAVE Gmails promo tab alone, people read it when they're in the mood. TQ @LorenMcDonald #AAeM13 —@techonista
J.Crew saw a better read rate from mail that was featured in the "promotional" tab rather than the "primary" tab. #AAEM13 —@eMarCom
Engagement is the KEY factor in deliverability #aaem13 —@mgmcevoy
Make sure you are always testing/reviewing your subscriber lists so you send your promotions to active, engaged users. #AAEM13 —@eMarCom
Permission marketing is the privilege (not the right) of delivering anticiapted, personal/relevant msgs to ppl who want to get them #AAEM13 —@eMarCom
I want beautiful design in my emails. Not tacky icons in the subject lines. Something far too "kidish" about it. #AAEM13 —@xMarkBrown
Responsive Design is critical: "Make it easy for people to consume your content" "50-60% of emails are opened on mobile" #AAEM13 —@mgmcevoy