12 Social Media Questions for a Real Direct Marketer
10. Do you work with legal on your contests?
Of course. I have a client now who has lots of internal rules. Lots of hoops to jump though and its part of the process. Some stuff gets through, some doesn't. After a while you understand what you can and can't do. Legal will let you know.
11. I work for a mutual fund company and we are struggling with our social media presence. What advice would you give for us, seeing as our compliance will not allow us to post product-related content on our social media sites?
I would sit down with your legal department and find out exactly what you can and you cannot do. I have seen some financial companies become thought leaders with blog content and videos that help their clients invest better. Not really recommending a specific financial instrument, but by educating the population in general about how funds work, are bought and sold, etc.
12. Do you think it's good to have a social media presence across the board, or to focus on a few channels and do them extremely well?
I always tell clients to pick the ones that A) their customers and prospects use most, and B) fit their businesses the best. I agree, its better to focus on the core ones that are a great fit than to dilute your efforts with all of them. Once you are successful in a few SM channels, you can always expand.