12 Social Media Questions for a Real Direct Marketer
Always write in a way that provokes a response. But back it up by asking a question and asking for a response. You would be surprised that something as simple as asking for a response actually works.
Once you have content, cross-post it everywhere—on Facebook especially, but also to LinkedIn and appropriate LinkedIn groups. Also create video content and a YouTube channel around your core competencies and become a thought leader via video; ask for responses there too
3. On social networks, we have a few really engaged customers who respond to posts, but overall most people are not engaged. How can we fix that?
Your job is to get them engaged. Think about the eight stages of engagement and what you can do to get them active. Ask questions-questions are a simple way to engage. Do simple picture caption contests. Start small and condition your followers via fun contests to engage.
4. What frequency did you put up videos or special posts on your Facebook page?
Two posts per day. Enough to keep in peoples feeds, not too much so they block you out.
5. Do you have numbers or statistics on how many people in the general population take the same actions you noted, such as checking out a Facebook page and other social media outlets to find out about a company?
There might be some stats out there, but I think its safe to say that smart consumers do check. As a marketer, when building social media properties, I assume 100 percent of my potential clients will review it. That is why I work so hard to build what I call a "shiny, happy community"-you never know who is looking! Tip: There are some tools out there that can help you see how many visits you have on Facebook. Also check out Google Analytics to see how many people come to you from FB and go to FB from your site.