Gmail Aids $118.01 Billion in Mobile Payments by 2018?
As of Friday afternoon, Google Play shows Google Wallet has 10 million downloads. However, according to a September 2014 article in the Guardian, that number may be closer to 20 million.
"The rollout of Apple Pay—and more importantly the installation of NFC-enabled terminals in stores across the U.S.—should mean greater uptake for Google Wallet," reads the Guardian article. "But although Google Wallet has a far larger installed base, Apple's iPhone sales suggest that it could quickly challenge Google Wallet in the U.S. for real-world transactions, and the company is also implementing payments for apps."
According to Business Insider, during the first 72 hours of Apple Pay's availability, there were 1 million credit card activations.
On Thursday, Chris Ciaccia of Nasdaq writes an article titled "Apple Pay Is Going to be a Monster For Apple."
"On Apple's earnings call earlier this week, CEO Tim Cook said that Apple Pay, available on the iPhone 6 and 6 Plus, now account for more than $2 out of every $3 spent using contactless payments across the three major credit card networks," Ciaccia says.
What changes will marketers make as a result?
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