If marketers aren't careful, consumers may avail themselves of this option the Times details: “Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster.”
3. Searchmetrics. “Pages that ranking higher in mobile phone searches tend to differ (from those that rank higher in computer searches) in areas such as font size, wordcount, interactive elements (buttons/menus), presence of unordered lists, number of images, number of internal links, file size, page load times and use of responsive design/dedicated mobile sites,” reads a summary of research the firm emailed to Target Marketing on Thursday. “However, across both phone and computer search results, one of the most important ranking factors is good quality, relevant content that comprehensively covers the topic.”
The research further states marketers can pay attention to the following:
- User Experience – Adjust font size up above the fold so users can navigate, possibly keep it small below the fold; and use fewer menus, buttons and images.
- Technical – Minimize file size and load time and avoid Flash.
- Content – It should be relevant, holistic and high quality. In general, higher-ranking articles are a few hundred words shorter on mobile than on desktop devices, and links aren't as close together.
How well are mobile display ads performing for marketers?
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Related story: Mind on My Mobile: Towards the Mobile Moment