10 Ways to Galvanize Your Customer Relationships
10. Multichannel Contact
Never before have there been so many ways for a customer to interact with a business. Inevitably, each customer will prefer a different method of communication and it is up to the company to offer the highest level of service possible regardless of the communication channel. Without a streamlined process in place for both inbound and outbound messages from each communication tool, it becomes difficult to monitor customer interaction.
Regardless of the communication channel, the company needs to provide extraordinary customer service at each customer touchpoint to survive in today's marketplace.
Bud Michael is the executive vice president of marketing for KANA. He can be reached at firstname.lastname@example.org.